Search Engine Optimization For Your Local Business
SEO stands for search engine optimization. Without it your web presence will struggle against the local competition. Using SEO you can draw internet traffic to your website by increasing your visibility through the use of common search results. All search engines rank and display websites based on a user’s search inquiry so that they see sites that are the most applicable search results first. Those results often include paid listings but most of them are organically included in the list. Organic results are free listings that have been analyzed by the search engine and are chosen as being most relevant to the user’s search.
Thus, the more relevant you are to a customer’s query, the higher up on the list your website will be displayed. The higher you are displayed, the more likely your site will be visited. Google’s number one position enjoys a 28 percent click-through rate. That means that for every hundred times you make the search as number one, you will get about 28 visitors from being in that top spot. Those numbers drop quickly as you get lower on the list. This type of marketing exposes you to a large percentage of the consumer market. So, if you are not listed, you are missing out.
SEO lets you enjoy an increase in visibility because you rank higher on the list. The more keywords that match a query, the higher your business site will be. Even if you do not get clicked on, just being visible gives you exposure to potential customers. Statistics show that it takes an average of 5-7 brand impressions before it is remembered. The higher on the list, the more often your name is read making one of those impressions.
In order to get to the top of that list, search engine optimization SEO needs to be implemented. Incumbent Solutions has lengthy experience teaching businesses SEO strategies that can help increase sales in Bend, Oregon and beyond. There are many tactics and methods that can be used to create applicable keywords within your website so that it is optimized for web searches. Our digital marketing and web design services can work hand in hand with our search engine optimization SEO services to give you a website that can generate higher revenue for your business.
Search engine optimization is important for businesses of all kinds. If you offer goods or services that users are likely to search for online, SEO should at the top of your priority list. If you have a website but no one can find you, you are throwing money away in two ways. First, is the cost of the website and the potential sales you are missing out on by not being visible to your would be customers. Let's change that.
We offer the most effective and affordable Local S.E.O to enhance your business presence on Google Maps and Local Search Results through high-quality work and citations.