Directory Listing Service
No one searches for a business in the phone book anymore like grandma used to. There are thousands of directory listings and the more places you can get you business seen, the better chance you have at a potential client not going to your competitor.
Have you ever used a local search to locate a business within your locality? Millions of people do just that using sites like GMB - Google Local. Directory listing services with Incumbent Solutions is an extremely valuable way to market locally. It helps market your products and services to local customers right at the moment they are looking for someone like you.
A citation is your basic information including your business name, location, and contact information. Citations can be found in business directories, on websites, apps, and social media sites. They help people find local businesses and can also impact your rankings in search engines. In order to maintain accuracy, you may have to do some management which takes time away from more important things. Incumbent Solutions can take care of those duties so that you can apply yourself to more pressing matters.
Citations will also help rank your Google map listing. With credible citations, Google is able to understand your business is real and legitimate. Google does this by finding your information from other sites and citation directories. When it sees the match, Google is more likely to show your business listing to someone who does a search for businesses or products similar to what you provide.
Utilizing localized SEO, hyperlinks, and company mentions will help you outrank your competitors in Google maps. To do this you will have to have a greater number of these legitimate citations for Google to come across. There are several types of citations you can put together:
• General business directories- Platforms designed to publish citation data exist and can be used by local businesses. Google My Business GMB - Google Local is a good example of this type of citation source. Facebook, Tripadvisor, and other sites that allow reviews are also sites that you can use.
• Directories that cater to specific industries or niches- These are useful because it is a much more specialized source that is specific to your area of the industry. Professional guilds and associations, as well as your local chamber of commerce, are examples of this.
• Local news websites- These reach a wide group of local individuals. Your citation may be noticed as a local business when someone is perusing through the list.
• Industry-specific blogs- Blogs reach a lot of readers who regularly visit the site. Citations on blog sites that are related to your business can bring in customers because they are there looking and reading because they are already interested. Since blog visitors regularly come back for new content, it is likely they have built a trusting relationship with the site. Thus, they are more likely to trust your business if it is listed there too.