Social Media Marketing in Central Oregon
Social media has undeniably become a large part of communication in a huge portion of the population’s lives. Using this tremendous platform to reach potential customers should really go without saying. Social media gives people a way to discover new content. It can also facilitate links that contribute to SEO marketing. Social media users are also apt to spread their opinions (good or bad) across the platform to friends, acquaintances, and family- similar to word of mouth, only faster.
This type of marketing is unique in that it personal and interactive than traditional marketing methods. By using these traits, you are able to harness a much more engaging level of advertising for your business. Running a blog, Twitter streams, Instagram posts, or Facebook posting can all be simple ways to begin a social media marketing campaign. You can link to these pages using your website through social share buttons.
If you are more adventurous, you can host a YouTube channel and start a vlog or come up with a gimmick that creates a following. Or, you can create contests or special promotions through Facebook to attract customers who otherwise would just be window shoppers.
These platforms are also a useful way to do some research on your target audience. Reading their public content can give you direction as to a successful way to pitch your products. With that information, you can start discussions to get a more intimate view of what things are most important to them. Then, you can gear your website and marketing campaign to address those viewpoints and concerns. When customers notice that you have taken their opinions into consideration, they are more likely to spread the word. This creates stronger relationships which are a key component of any social media platform.
Incumbent Solutions will help you create a balanced social media campaign where your customers feel welcome and want to interact with you and other customers. We know how to build relationships on a more social and informative level rather than a pushy business only approach.