SEO Bend Oregon
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As a small business owner, there are likely many responsibilities you are coming across as you work your way through the different facets of running a successful company. Marketing may not have been something you anticipated needing. Or, maybe you have heard of marketing but do not really know what that entails anymore because of today’s ever advancing technology. Without the right marketing Bend Oregon company assisting you, it'll be next to impossible to break through the white noise.
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Did you know only 20% of businesses in the United States use Internet Marketing?
If you ask around, you will probably hear many different notions of what marketing actually is. Essentially, marketing is the process of reaching out to consumers to show them the products or services you are offering and giving them reasons why they should choose you over a competitor. A key aspect of successful marketing is to figure out the right platforms and messages to use to educate and influence your audience.
The process of marketing involves four main steps sometimes referred to as the four P's of marketing: • Product: Sometimes called the ideation stage, this is to ensure you have a salable product that is ready for market. In other words, this is the product or service you are offering to customers. At this step, it is important to find your niche and be able to identify the need you are filling with your product. You should understand the life-cycle of your offering and create plans for how to deal with each stage appropriately. |
incumbent adjective in·cum·bent | \ in-ˈkəm-bənt Definition of incumbent (Entry 2 of 2) 1: imposed as a duty : OBLIGATORY incumbent on us to take action |
This is also a good time to figure out any stipulations that will be placed on your product type. Are there places in the market that should not be used for promoting? Is there a pricing model you have to adhere to? Are there more specific places to market that are more appropriate for what you are offering? Focus groups can sometimes be used to get an idea of how the product will be received and to help fine-tune certain elements.
• Price: This one is pretty simple on the surface. Price is essentially what you will sell your product or goods for. This can be tested through the use of a focus group and surveys. These methods are a good way to figure out an optimal price point where you can get the maximum return from a sale. You want to set a sale price at a level where you can cover your expenses and make a profit while being competitive in the market. If your product is something new on the market, you will need to figure out what your consumers are willing to pay as well.
• Place: Place is where you choose the appropriate channels to market your product and how it will be delivered. Your goal should be to get the product in front of consumers that are the most likely to be interested in it. That can mean determining who your target audiences are and which platforms are good for reaching them. This leads into the fourth “P” regarding promotion.
• Promotion: Using the information you gathered from the other three P’s, you begin your strategy of marketing through advertising, public relations, and promotions. Your campaigns will be used to generate interest from the consumers you have determined will want to pay for your products. Your marketing campaign can be considered successful when this stage creates leads and initiates actual sales.
Those are the intricacies of marketing in a nutshell. A simple way to think of marketing is, it’s a way for you to get exposure for your business and its products which will result in consumers making a purchase in the end.
All types of marketing, online and offline require planning and a mapped out strategy. It is the only way to ensure you get the best results (i.e. - more sales) in the marketplace.
• Price: This one is pretty simple on the surface. Price is essentially what you will sell your product or goods for. This can be tested through the use of a focus group and surveys. These methods are a good way to figure out an optimal price point where you can get the maximum return from a sale. You want to set a sale price at a level where you can cover your expenses and make a profit while being competitive in the market. If your product is something new on the market, you will need to figure out what your consumers are willing to pay as well.
• Place: Place is where you choose the appropriate channels to market your product and how it will be delivered. Your goal should be to get the product in front of consumers that are the most likely to be interested in it. That can mean determining who your target audiences are and which platforms are good for reaching them. This leads into the fourth “P” regarding promotion.
• Promotion: Using the information you gathered from the other three P’s, you begin your strategy of marketing through advertising, public relations, and promotions. Your campaigns will be used to generate interest from the consumers you have determined will want to pay for your products. Your marketing campaign can be considered successful when this stage creates leads and initiates actual sales.
Those are the intricacies of marketing in a nutshell. A simple way to think of marketing is, it’s a way for you to get exposure for your business and its products which will result in consumers making a purchase in the end.
All types of marketing, online and offline require planning and a mapped out strategy. It is the only way to ensure you get the best results (i.e. - more sales) in the marketplace.
Stop Competing and Dominate Your Local Market
Fish With A Net. (Pun Intended)
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Conducting business online just makes sense being that we live in a digital economy with the mainstream use of technology. Internet marketing is an exceptionally popular option and is recommended for businesses of any size and type.
With the inception of the internet and the way it has become an integral part of households globally, most industries have seen a shift in the way people do things. We now have an entire network that gives us easy access to enormous amounts of information and a means to communicate across platforms with people all over the world. More importantly, it gives you as a business owner the ability to contact potential consumers that traditional direct marketing could never have allowed. |
One example is social media. Facebook clocks more than 800 million active users daily. Imagine the pool of consumers you could reach with an attention-getting campaign. Now, think of the fact that Facebook is only one of many social media websites.
Get Your Business NoticedInternet marketing with a professional and experienced company like Incumbent Solutions can get you and your message in the right place and in front of the right people. Research shows that since people are more in touch with a means to access tons of information, the time spent on researching through websites and social media before making a purchase is increasing. This means they are looking for pricing, reviews, and product information. Using the internet for marketing is also an economical and cost-effective way to personally and easily communicate with your customers.
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Here are a few other advantages to marketing online:
• Convenience:
Not just convenient for you but for your customers as well. An online entity does not limit your ability to sell with set hours of operation. Thus, your business can be available all day, every day to allow shoppers to purchase and browse when they choose to. It also allows your products to be reachable by anyone, especially when coming to your physical location is not a feasible option. So even if you have a traditional brick-and-mortar establishment, it is wise to supplement it with an online option.
• Cost:
Internet marketing is a much more economical choice than typical avenues of advertising. If your business is completely online, you can avoid costs related to building rental, utilities, and maintenance. You can also eliminate display costs, stock displays, inventory storage, employee costs and many other expenses associated with having a physical store.
• Suggestive Sales:
When you work with our company, you are able to create a personalized experience for each customer. This is nearly impossible for traditional marketing to do. Internet marketing gives you the ability to create profiles for each of your customers based on their purchase history, searches, and preferences. This information can be used to bring up offers for items they may be personally interested in thereby increasing the likelihood of additional purchases.
• Customer Relations: Internet marketing gives you a way to build relationships with every customer. It gives you a way to reach a purchaser in order to send a thank you, offer other products they may be interested in, or send promotions their way. Communications like these help keep your customer relationships maintained and fresh on their mind. You can also create a sense of community between your customers by giving them a place to interact through reviews or comments.
With more than 10 years of experience and success in the internet marketing business, Incumbent Solutions can guide you to a new avenue of advertising that can open more doors than you ever thought possible. Contact us for help with generating leads, website design, SEO Bend Oregon services, and other marketing services that can help your business grow towards local market domination. We are here to answer your questions and explain your options.
• Convenience:
Not just convenient for you but for your customers as well. An online entity does not limit your ability to sell with set hours of operation. Thus, your business can be available all day, every day to allow shoppers to purchase and browse when they choose to. It also allows your products to be reachable by anyone, especially when coming to your physical location is not a feasible option. So even if you have a traditional brick-and-mortar establishment, it is wise to supplement it with an online option.
• Cost:
Internet marketing is a much more economical choice than typical avenues of advertising. If your business is completely online, you can avoid costs related to building rental, utilities, and maintenance. You can also eliminate display costs, stock displays, inventory storage, employee costs and many other expenses associated with having a physical store.
• Suggestive Sales:
When you work with our company, you are able to create a personalized experience for each customer. This is nearly impossible for traditional marketing to do. Internet marketing gives you the ability to create profiles for each of your customers based on their purchase history, searches, and preferences. This information can be used to bring up offers for items they may be personally interested in thereby increasing the likelihood of additional purchases.
• Customer Relations: Internet marketing gives you a way to build relationships with every customer. It gives you a way to reach a purchaser in order to send a thank you, offer other products they may be interested in, or send promotions their way. Communications like these help keep your customer relationships maintained and fresh on their mind. You can also create a sense of community between your customers by giving them a place to interact through reviews or comments.
With more than 10 years of experience and success in the internet marketing business, Incumbent Solutions can guide you to a new avenue of advertising that can open more doors than you ever thought possible. Contact us for help with generating leads, website design, SEO Bend Oregon services, and other marketing services that can help your business grow towards local market domination. We are here to answer your questions and explain your options.